Brand Identity
Brand Strategy
Visual Design
So, what’s the deal?
The ABA (American Bar Association) wanted to take their law publication to the next level, and give it a brand of its own. There was a need in the space for a visual style that was distinctive, but also conducive to long, comprehensive article reads, some extending past the two hour mark. Attention to detail allowed the color palette and template to standout in subtle yet strong ways when compared with the rest of the landscape. To date, the design language we built, from the ground up, remains the most commonly lauded within the community.