Clover – Take Money. Make Money. Save Time.
Design Direction
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Information Architecture
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User Experience
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Visual Design
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Content Strategy
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Design Direction ⁕ Information Architecture ⁕ User Experience ⁕ Visual Design ⁕ Content Strategy ⁕
Project
Overview
Clover engaged us to reimagine their website with a modern, elevated brand and a focus on user-centric design.
We created personalized experiences tailored to each consumer vertical, ensuring visitors could easily discover the most relevant content. By streamlining the purchase funnel, we not only simplified the path to purchase but also delivered a digital presence that reflects Clover’s leadership and innovation.
Creating a homepage that tells all
We designed a homepage experience tailored to each consumer vertical, with a sticky toggle that allowed users to seamlessly compare options and quickly access the most relevant information.
Graphic expressions
While Clover is often seen primarily as a software company, one of their key differentiators is the beauty of their software itself. Our goal was to create a range of expressions that reinforced and elevated those features.
